Don't Fly Too High: On Icarus, The Hook Model, and Design Ethics
UX Design · Philosophy
Fatima Sumair, Product Designer
Part strategist, part craftsperson. I help product teams bridge the gap between what works for the business and what feels right to the user.
View ProjectMyNotary
Turning Months of Paperwork into Minutes of Clicks
View ProjectMetastaq
Bringing Brands into Web3, No Code Required
View ProjectTrustedIQ
Turning Silent Revenue Leaks into Recovered Dollars
View ProjectSudo Study
Protecting Students’ Cognitive Energy
Fatima Sumair
Product Designer
5+ years
TodayI held a pink ceramic mug so natural I forgot it was there. Nobody designed it to impress. That's my bar for interfaces.
Make the complex
feel obvious.
Journal
Ceramics 05
Painting 12
Cat Mom 01PRODUCTUX
& UIREMOTE · 5+ YRS
Designer 26& UIREMOTE · 5+ YRS
F
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Side projects, experiments, and ideas I build in my freetime.
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The Final Cause of Pixels: Reclaiming Intent in Product Design
Product Design · Philosophy ↗
Desire Lines: On the Paths Users Make When Designers Aren't Looking
UX Research · Human Behaviour ↗
The Design of Grief: On Death, Digital Products, and the People Left Behind
Digital Legacy · Ethics ↗
While You Were Waiting: On Loading Spinners, AI, and Designed Time
AI UX · UI Patterns ↗
What Are We Making: On Pop Art, Mass Production, and the Culture We Build
Design History · Visual Culture
The Final Cause of Pixels: Reclaiming Intent in Product Design
Product Design · Philosophy ↗
Desire Lines: On the Paths Users Make When Designers Aren't Looking
UX Research · Human Behaviour ↗
Don't Fly Too High: On Icarus, The Hook Model, and Design Ethics
UX Design · Philosophy
The Design of Grief: On Death, Digital Products, and the People Left Behind
Digital Legacy · Ethics ↗
While You Were Waiting: On Loading Spinners, AI, and Designed Time
AI UX · UI Patterns ↗
What Are We Making: On Pop Art, Mass Production, and the Culture We Build
Design History · Visual Culture
Kind words from people I’ve built with
→Work with meFatima’s work / Client feedback board
“Collaborating with Fatima elevated our entire design process. She blends strategy with clarity, turning complex ideas into experiences that feel effortless. She understood our users, challenged assumptions and turned complex ideas into experiences that flow. Easily one of the best designers we’ve worked with.”
Michael ChaybehFounder & CEO of Blockchain Central
“Working with Fatima was a breeze. She’s fast, thoughtful, and delivers beyond expectations, one of those designers who just gets it right the first time.”
Arslan ArshadFounder of SudoStudy | Edtech Platform
“You can definitely trust her for complex project requirements as she is top-notch in her field and we can only recommend it.”
Erin McGinnisCreative Director at LinkGraph | SaaS Product
“It’s truly a breath of fresh air working with Fatima. She’s fast, efficient, figures it out right away, and takes the time to create exactly what we want. Definitely my go-to designer.”
John BartolettaFounder & CEO of Unation | SaaS Event App
“Kudos! Fatima was amazing to work with. She doesn’t shy away from responsibility and always gives her best. She was incredibly fast, super responsive, and a joy to communicate with, the whole team loved working with her.”
Chad WillardCo-founder of Straddle | Fintech App