Writing
Design has the power to reflect culture, shape behaviour, and genuinely serve people. These essays explore what that means in practice. One has been cited in academic work on semiotics.
UX research
HUMAN BEHAVIOUR
design thinking
Desire Lines: On the Paths Users Make When Designers Aren't Looking
The gap between what a product is designed to do and what humans actually do with it is not a bug in the history of technology. It is the history of technology.
Every product is a hypothesis about human behaviour. Desire lines are what happens when the evidence comes back and contradicts the original assumption entirely.
Fatima Sumair
Product Designer
Don't Fly Too High: On Icarus, The Hook Model, and Design Ethics
Icarus is not a story about ambition. It is a story about what happens when craft outpaces ethics. Exploring the responsibility of modern product designers.
ux design
philosophy
digital legacy
ethics
The Design of Grief: On Death, Digital Products, and the People Left Behind
Design claims to care about the full human experience. Death is the most human thing there is. The birthday notification suggests otherwise.
ai UX
ui patterns
INNOVATION
While You Were Waiting: On Loading Spinners, AI, and Designed Time
The hourglass told you time was passing. The spinner told you something was happening. Neither was designed for the moment AI start making things.
DESIGN HISTORY
VISUAL CULTURE
What Are We Making: On Pop Art, Mass Production, and the Culture We Build
The symbiosis between humans and their technology does not happen to culture from the outside. It happens inside people. Pop art was the first to say so.
If you've made it this far, we're probably a good fit. Tell me the problem your team is solving. I'll tell you exactly how I'd approach it.
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